Ish Ali has the experience and the creative flair to bring your ideas to life. Working closely with the client, event goals and objectives are analysed, production elements designed, marketing schemes and budgets for the project developed.

Whether it be a private party for the launch of your new product, or a festival for 50,000 people, Ish will deliver the event you dreamed of.

Outdoor events
Ish’s main field of expertise is in large outdoor events, and his record speaks for itself.

The jewel in Ish’s crown is the Essential Festival “which started in Brighton in 1994 as a small outdoor reggae event” growing into one of the UK’s most famous Dance and Roots Festivals’ with a capacity at it’s peak of over 60,000 over three days.

The Essential Festival picked up Time Out magazine’s prestigious ‘Best Live Event of the Year’ (UK) Award in 1997.

Having personally designed the sites, been the licensee, booked and overseen acts and production at all the Essential Festivals, Ish can organise any aspect of your outdoor event, be it the music, the production, the catering, or the license, to guarantee a successful, safe and enjoyable event.

Budget Development
Using his in-depth knowledge of the market, Ish Ali can prepare accurate pre-event budgets and oversee the project to ensure the budget set by the client is adhered to.

Risk Assessment
Every project requires a professionally constructed and researched risk assessment in order to satisfy safety regulations. Ish will tailor-make a risk management plan for your event, and ensure recommendations outlined are upheld during throughout.

Safety is always of the highest priority, and thus all events will be co-ordinated with the appropriate local authorities to ensure compliance with regional safety recommendations.

As required by the authorities, Ish Ali can produce and submit a detailed Public Entertainment License application with all necessary support documents, and ensure that license
conditions are met so that your event can take place. Ish has been the licensee for all of his events to date (where one was required).

The IA Consultancy, PO Box 102, Hove,
East Sussex, UK BN3 1UT
Tel: +44 (0) 7876 243464